Page 12 - Strategy-For-Success_Fourways

ExposureTargeted international audienceFine & Country have created innovative marketing strategies to speci cally place the brand in the path of prospective buyers in search of the right home all over the world.This has been achieved through strategic partnerships and sponsorships that target speci c audiences.European Tour and Troon Golf - have an impressive history of expansion and are currently active in all parts of the world. Our partnerships ensure Fine & Country Golf can offer our clients access to an exclusive portfolio of the most sought-after gol ng real estate developments around the world.Fine & Country Gold Cup - Fine & Country also proudly sponsors the Gold Cup, an annual polo event which attracts additional af uent clientele and creates additional exposure for the brand to these individuals.UK TV Campaign - Introduced as a mass media promotion to take Fine & Country to larger audiences than ever before. Implemented as a new marketing initiative introduced the brand on the UK’s Channel 4 Group.STRATEGY FOR SUCCESS | 12