Page 19 - Strategy-For-Success_Fourways

ExposureThe power of PRThe literal de nition of PR is managing relations with various publics, a role that grows in importance as reputation becomes ever more critical to a business’s success.Fine & Country South Africa has structured a number of PR partners in order to generate a favourable image of your property in the market. We have achieved this through not only our social media channels but also via the Fine & Country UK blog, the UK Media Centre and our own appointed PR agencies, which are responsible for fostering goodwill amongst South African journalists and maintaining our media release distribution list in addition to generating interesting and creating topical media releases.The Media Centre at our global base in the Park Lane of ce ensures Fine & Country is internationally represented on many public relations platforms.The team regularly secures editorial coverage in the printed and online press.Public relations are a powerful marketing tool, building a pro le that cannot be bought and establishing credibility. It is estimated that positive editorial coverage can be worth up to three times the value of equivalent advertising space.STRATEGY FOR SUCCESS | 19