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ExposureThe importance of exposureThe widespread exposure of prime residential properties is crucial. The more prestigious a property, the smaller the number of potential buyers. Buyers of exclusive properties are generally not constrained by such in uences as speci c location, proximity to public transportation or local amenities.With this in mind, we have created a marketing strategy to target a suitable geo-demographic pro le of potential buyers around the world, supported by our international network of over 300 of ces worldwide.Presenting your property professionally to the widest possible audience increasing your chances of attracting the right buyer.STRATEGY FOR SUCCESS | 8