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LIFE & LEISURE REFINED MAGAZINE16As one steps closer to the pieces of Ardmore, a thought reminiscent of Alice in Alice%u2019s Adventures in Wonderland emerges. A magical world unfolds, not through a peculiar rabbit hole, but within the fantastical realm of intricate stories and details hidden in the design.Discover the Magicof Ardmore CeramicsA Journey Into Artistic ExcellenceA hippopotamus adorned with a ceramic bowl and monkeys on its back captures the attention. Closer inspection reveals exquisite fine art details: the hippo%u2019s bottomhalf shines in glossy white, while the top part is adorned with a scalloped blanket of black, embellished with green geometric flowers and red-veined leaves. A ceramic bowl, crafted fromflowers and fruits, rests on the hippo%u2019s back, encircled bymischievous monkeys emanating excitement.The hippo%u2019s broad smile signifies the anticipation of the bigparade in the jungle, an annual event where animals showcase their artwork. This year, he eagerly awaits the opportunity to display his best work, inspired by Bonnie, his teacher. His companions, the mischievous monkeys, serve as both helpers and cherished friends, having diligently assisted for months and now eagerly anticipating the unveiling of their collective efforts. The hippo feels a swell of pride and excitement, harbouring hopes of clinching gold this year.It becomes clear why Ardmore has become a world-leading luxury African brand. Their unwavering dedication to skill, creativity, and pride is evident in all their work.Ardmore Ceramics was founded by F%u00e9e Halsted in 1985 after losing her art teaching job due to gender discrimination. Returning to her farm in KwaZulu Natal, she started a small pottery enterprise with a mission to teach others to create art they could sell for a living. Deeply inspired by Ubuntu %u2013 the philosophy that we are because of others %u2013 she aimed to contribute positively to the world.F%u00e9e began teaching ceramics to a talented group of rural people, including Bonakele (Bonnie) Ntshalintshali. In 1990, F%u00e9eand Bonnie jointly won the Standard Bank Young Artist Award. Ardmore quickly gained recognition for its distinctive blend of traditional African art with contemporary influences. Over theyears, it has evolved into an internationally acclaimed brand celebrated for its whimsical and intricate designs depicting African wildlife and folklore.Initially specialising in ceramics, Ardmore expanded in 2010 when F%u00e9e%u2019s son, Jonathan, ventured into a fabric business with her. The exquisite ceramic designs were adapted to textiles, creating Ardmore Fashion. The brand further expanded to include Ardmore Home, showcasing its distinctive style across a broader spectrum and attracting collaborations with international designers and artists. Since 2013, Ardmore has designed for the global brand Herm%u00e8s, featuring its designs on silk scarves, watches, and even skateboards. Through these ventures, Ardmore captivates audiences worldwide, enriching homes and wardrobes with its vibrant and culturally resonant designs.With over 70 artists, Ardmore fosters economic empowerment while ensuring the preservation and promotion of African artistic traditions. Its unique African aesthetics %u2013 vibrant colours, intricate patterns, and rich storytelling inspired by African fauna, flora, and folklore %u2013 distinguish it from other brands. Each piecetells a story, often symbolising peace, protection, well-being, life, and beauty. The handcrafted excellence ensures that each piece is unique; some even commissioned to showcase historical moments or special family bonds.Ardmore%u2019s social impact extends beyond its art, demonstrating a commitment to empowering local communities and adding value beyond the products. This resonates with consumers who prioritise ethical and socially responsible brands. Ardmore%u2019s products offer a connection to African culture and craftsmanship, becoming conversation pieces and symbols of cultural appreciation. The exclusivity of handmade pieces appeals to collectors and design enthusiasts seeking unique, rare items to elevate their homes and collections.For more information, visit www.ardmore-design.com or visit one of their shops in Cape Town, Johannesburg, or OR Tambo Airport Boutique stores. For a personal touch, meet the owner of the Cape Town store, Phillipa Strydom, for a captivating and inspiring creative tour showcasing all that Ardmore has to offer. For a deeper insight into their craftsmanship, visit the Ardmore Ceramic Gallery on Caversham Road, KwaZulu-Natal. Take one step closer and fall into their wonderful world of stories and colour.Text: Liezel van der MerweImages: Ardmore